The largest parenting group in Hong Kong. We have been a trusted name in family care, offering quality products and reliable nursing information that meet the needs of parents. We operate wide range of business in parenting industry, including retail, exhibition, media, publishing and distribution. Forming a strong network that offers comprehensive support to parents and empowers families.

From the beginning, we started from parenting magazines with only 4 employees, and moved forward to the retail market, further expanded the largest baby expo in Hong Kong, became the industry leader with more than 200 employees.
Over the past 40 years, we have built up the parenting kingdom one step at a time.

1983
  • Establish the first advertising house.
1988
  • The very first launch of parenting publication “OURS“ magazine.
1989
  • The 1st Tai Koo Shing Shopping Carnival.
  • The 1st HK Baby Crawling Contest.
1992
  • Opening of the 1st Retail shop “Eugenebaby”.
  • Launch of Magazine “PARENTS”.
1995
  • The first issue of “HK Kindergartens & primary schools guidebook”.
1993
  • The 1st Internation Baby/Children Products Expo.
1998
  • The first Baby Expo land on HK Convention and Exhibition Centre with over 300 booths.
1999
  • Founding of Eugene Foundation Fund Limited.
  • The 1st Flagship of Eugenebaby officially opened at Kornhill Plaza.
2001
  • The 1st issue of Magazine : “Pre-School”.
2002
  • The 1st issue of Magazine : “Pregnancy”.
  • Opening of Mon Bebe at Windsor House.
2008
  • The 1st “Baby Show in Spring & Child Growth Education Expo”.
2011
  • The Online parenting platform, Eugenebaby.com was made available to Hong Kong parent.
2014
  • Publication of The 1st Pre-nursery guidebook.
2015
  • The 1st issue of magazine, “Super PARENTS”.
2016
  • Participates in “Heart to Heart Project” for 10 years consecutively.
2017
  • Grand launch of Eugenebaby online shop.
  • Receive “Community Retailer of the Year”.
2019
  • The 15th year receiving the Caring Company recognitions from The Hong Kong Council of Social Service.
2023
  • Eugene Group 40th Anniversary.
2024
  • Eugene Group has opened the new concept store Mon Bebe at Times Square.
2025
  • The new concept store, featuring nostalgic Hong Kong aesthetics, EugeneBaby 1983 officially opened at China Hong Kong City.