The 1st issue of magazine “OURS” was published in 1988. It has since expanded to 4 parenting magazines and over 100 parenting books. We have a large variety of books about pregnancy, nursery, psychology, education and family recipes, etc. Studies guide series has been the best-selling in Hong Kong for 30 years which is popular among parents and educational institutions over the years.

In recent years, we have actively expanded online channels to deliver a wide range of parenting information. With over 100,000 active members, Eugene Online has became one of the most influential parenting platforms in Hong Kong.

Eugene online platform supported by over 100 exports, including doctors, principals, nutritionists and psychologists, to resolve various parenting challenges and recommend popular family-oriented travel destinations. To foster interaction and communication within the parent community, the platform regularly organizes engaging events, such as “Super Brand Awards”, “Trendy Baby Photo Contest” and “Jetso Giveaway”.

Furthermore, a membership program has been launched, seamlessly integrating the website, online store and physical stores into one unified platform. Members can easily earn points by reading articles, participating in events or making purchases, where points can be redeemed for desirable gifts or cash vouchers. Members also enjoy exclusive discounts from partner merchants, enriching their whole journey with Eugene and nurturing lasting loyalty.